Cause-Related Marketing Is Based on the Idea That

question 81

Multiple Choice

Cause-related marketing is based on the idea that:

• A)it enhances brand parity.
• B)it has a direct impact on sales and profits.
• C)consumers are more likely to make purchases from companies that support a good cause.
• D)social responsibility is a critical part of every company's operation.

---

Definitions:

Large Lead Time

An extended period that passes from the initiation of a process to its completion, often seen in manufacturing and supply chain management.

Shipping Mode

The method or means by which goods are transported from one location to another, including options such as air, sea, road, or rail.

Distribution System

A network of facilities and delivery options that moves goods from producers to consumers.

Airfreight

Transport of goods by aircraft, a fast but generally more expensive method of shipping goods over long distances.