With Regard to the Public Relations Aspect of Cause-Related Marketing

question 94

Multiple Choice

With regard to the public relations aspect of cause-related marketing, a company wishing to benefit should:

• A)make sure the public is always aware of any cause-related marketing they support.
• B)spend some money to publicize causes, but the amount should not be significant.
• C)not publicize causes because the public will think any effort to do so is shameless self-aggrandizement.
• D)spend approximately 25 percent of whatever is given to a cause on publicizing the cause.

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Definitions:

Viruses

Microscopic infectious agents that replicate only inside the living cells of an organism, capable of causing diseases in humans, animals, and plants.

Adolescence

The transitional stage of physical and psychological development that occurs between childhood and adulthood.

Late Adulthood

The stage in human development characterized by advanced age, usually considered to begin around the age of 65.

Identity

The fact of being who or what a person or thing is; the characteristics determining this.