An Apology Strategy to Manage a Negative Publicity Situation Should

question 32

Multiple Choice

An apology strategy to manage a negative publicity situation should include each of the following elements except:

• A)an expression of guilt.
• B)a statement recognizing the inappropriate behavior.
• C)acceptance of sanctions because of wrong behavior.
• D)a statement about behaviors of the competition.

---

Definitions:

Divergent Thinking

A method of thinking that explores multiple possible solutions in order to generate creative ideas.

Janusian

Characterized by the simultaneous consideration of contrary or opposing ideas or concepts, often resulting in novel solutions or insights.

Paradoxical

describes something that seemingly contradicts itself yet might be true, often revealing a deeper truth through its contradiction.

Originality

The quality of being novel or unique, especially in the context of creative works, ideas, or inventions.