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question 13

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Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the two groups that are heavy users of green products are:


Definitions:

Economic Value

The worth of a good or service determined by the benefits it provides to those who use or consume it, reflected in its market price.

Key Indicators

Critical metrics or variables that are used to measure the performance, health, or progress of a business, project, or process.

IT Infrastructure

The combination of hardware, software, network resources, and services required for the existence, operation, and management of an enterprise IT environment.

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