When Planning a Sponsorship or Event Marketing Program, After the Marketing

question 159

Multiple Choice

When planning a sponsorship or event marketing program, after the marketing group decides on the objective, the next step would be to:

• A)plan a method of tracking the results.
• B)advertise the event.
• C)promote the event to the firm's customers and employees.
• D)match the event with the firm's customers, vendors, and employees.

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Definitions:

FTC Rule 433

Also known as the "Holder in Due Course" rule, which protects consumers entering into credit contracts by preserving their claims and defenses against the seller.

Consumer Credit Transaction

A financial agreement in which a consumer receives something of value now and agrees to repay the lender at a future date, often with interest.

HDC Doctrine

The Holder in Due Course Doctrine, which provides protection to purchasers of debt instruments under certain conditions.

Forgery

The act of fraudulently making or altering a document with the intention to deceive someone.