When Planning a Sponsorship or Event Marketing Program, After the Marketing

question 53

Multiple Choice

When planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be to:

• A)create objectives.
• B)identify key publics.
• C)include the company in all brochures and advertising.
• D)monitor the event.

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Definitions:

Spears's Characteristics

Refers to the core traits and behaviors identified by Larry C. Spears that are essential to servant leadership, highlighting qualities like empathy, awareness, and commitment to the growth of people.

Sympathy

Feelings of pity or sorrow for someone else’s misfortune, often with a desire to offer comfort or help.

Greenleaf Center

A resource or institution dedicated to the study, development, and promotion of servant leadership principles, inspired by Robert K. Greenleaf.

Servant Leadership

A leadership philosophy that prioritizes the well-being and development of team members, with leaders serving as supporters rather than controllers.