Incidental Ambush Marketing Occurs When

question 10

Multiple Choice

Incidental ambush marketing occurs when:

• A)firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event.
• B)a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand.
• C)a brand suggests or hints it is associated with a major sporting event when it is not.
• D)consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand.

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Definitions:

Implied-in-law Contract

A type of contract formed by the courts where no explicit agreement exists between the parties, but an obligation is imposed to prevent unjust enrichment.

Binding Contract

An agreement between two or more parties that is legally enforceable in a court of law.

Subjective Theory

A theory proposing that certain concepts, values, or decisions are dependent on individual perspectives, feelings, or opinions rather than objective facts.

Fraud

The intentional deception made for personal gain or to damage another individual.