Stealth Marketing Occurs When

question 194

Multiple Choice

Stealth marketing occurs when:

• A)firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event.
• B)a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand.
• C)a brand suggests or hints it is associated with a major sporting event when it is not.
• D)consumers are enticed to look at a particular brand without them realizing the person making the sales pitch is being paid or compensated by the brand.

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Definitions:

Organizational Culture

The set of shared values, beliefs, and practices that characterizes an organization and influences its members' behavior.

Communication Activities

Actions or processes involved in transmitting information, ideas, or feelings between individuals or groups.

Jargon

Specialized language used by a particular group or profession, often difficult for outsiders to understand.

Cultural Expressions

Various forms of creativity and artistic productions that reflect the beliefs, practices, and values of a culture.