Examlex
What are the three broad categories of evaluation tools used to evaluate IMC systems?
Days Sales Outstanding
A measure that calculates the average time it takes for a company to collect payments after a sale has been made.
Accounts Receivable
Funds that customers owe to a business for products or services rendered but for which payment has not yet been received.
Net Sales
Revenue generated from the sale of goods or services, minus returns, allowances, and discounts.
Debt Ratio
A financial ratio that measures the extent of a company's leverage by comparing total liabilities to total assets.
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