When Using Advertising Tracking Research, After a Respondent Is Shown

question 29

Multiple Choice

When using advertising tracking research, after a respondent is shown a segment of an advertisement or stills of an ad, respondents are asked first if they:

• A)can identify which brand was in the ad from a list of brands shown to them.
• B)can identify the brand being advertised.
• C)recognize the company or brand.
• D)like the ad.

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Definitions:

Spanish Explorers

Conquistadors and adventurers from Spain who traveled to the New World in the 15th and 16th centuries, leading to the Spanish colonization of the Americas.

Conquistadors

Conquistadors were the Spanish soldiers, explorers, and fortune hunters who took part in the conquest of the Americas in the 16th century, leading to the extensive territorial expansions of Spain.

Missionaries

Individuals sent on a religious mission, often to promote their faith in foreign countries.

Schemas

Cognitive structures that help individuals organize and interpret information, based on prior knowledge and experiences.