With Regard to Copytesting, the Current Thought by a Number

question 35

Multiple Choice

With regard to copytesting, the current thought by a number of marketing professionals is that the test:

• A)favors affective approaches over rational approaches.
• B)inspires creativity.
• C)is necessary primarily because of the issue of accountability.
• D)is not really useful, but necessary because of demands of creatives.

Understand the role of leader-follower values in leadership theories.

Distinguish levels of conceptualization in leadership research (dyadic, group, organizational).

Understand the fundamental concepts and theories of ethics relevant to public relations.

Differentiate among various ethical theories including utilitarianism, absolutism, and agent-based ethics.

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Definitions:

Displaced Aggression

Aggressive behavior directed at a target other than the source of provocation, often due to the inability to confront the original source of frustration.

Social Psychology

A branch of psychology that examines how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Weapons Effect

A psychological phenomenon where the mere presence of a weapon can increase aggressive thoughts, feelings, and behaviors.

Cognitive Load

The total amount of mental effort being used in the working memory, influenced by the complexity of the task or information.