When Using Advertising Tracking Research, After a Respondent Is Shown

question 29

Multiple Choice

When using advertising tracking research, after a respondent is shown a segment of an advertisement or stills of an ad, respondents are asked first if they:

• A)can identify which brand was in the ad from a list of brands shown to them.
• B)can identify the brand being advertised.
• C)recognize the company or brand.
• D)like the ad.

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Definitions:

Price per Unit

The cost associated with a single unit of a product or service, allowing for comparison and calculation of total costs.

Units Accepted

This refers to items or quantities that have been received and approved by a buyer or quality control as meeting the required standards.

Nonconformity

A situation where goods or services do not meet the standards or specifications agreed upon in a contract.

Accepted Goods

Products or items that have been received and acknowledged as meeting the quality and quantity specifications of the purchase contract.