PACT Was a Set of Principles Originally Designed For

question 9

Multiple Choice

PACT was a set of principles originally designed for:

• A)evaluating television ads.
• B)evaluating print ads.
• C)monitoring emotional responses.
• D)persuasion analysis.

---

Definitions:

August 1964

pertains to the month and year notable for the Gulf of Tonkin incident, which led to the escalation of U.S. involvement in the Vietnam War.

Television Role

Pertains to a character or position assigned to an actor or personality within a TV show or broadcast.

Vietnam War

A prolonged conflict (1955-1975) in Southeast Asia, which pitted the Communist government of North Vietnam against South Vietnam and its principal ally, the United States.

Government Reports

Official documents published by governments to present research findings, policy analyses, and recommendations on various topics.