Examlex
Name the principles of position advertising copytesting (PACT).
Real Self
The way you really are when nobody is around to approve or disapprove.
Self-Image
One's perception or mental image of oneself, which can influence confidence, behavior, and social interactions.
Conditional Positive Regard
A concept in psychology where acceptance and love are contingent upon a person's behavior meeting certain conditions or standards.
Positive Self-Talk
A popular method of building self-esteem by thinking and speaking positively about yourself.
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