To Some Marketers and Company Executives, the Only Measure That

question 23

Multiple Choice

To some marketers and company executives, the only measure that should be used to evaluate marketing is:

• A)sales.
• B)brand loyalty and brand equity.
• C)brand awareness.
• D)brand recognition.

---

Definitions:

Minority Individuals

Refers to individuals who belong to a demographic group that is smaller in number within a larger population, often highlighted in discussions about diversity, equity, and representation.

Inconsistent

Showing lack of uniformity or steadiness; contradictory or not compatible with previous actions or statements.

Majority Of Jury

Refers to the predominant portion of jurors in a trial whose agreement is necessary for a verdict.

Informational Influence

describes the effect on an individual's behavior that occurs when they accept information from others as evidence about reality, leading to conformity.