Examlex
What behavioral measures of advertising effectiveness are possible?
Personal Power
The influence or authority an individual has over others, derived from personal attributes or skills, rather than formal position.
Shared Leadership
A dynamic, interactive influence process through which individuals in teams lead one another.
Influence Process
The methods or techniques used to affect the behavior or attitudes of individuals or groups.
Social Exchange
Means that people build human relationships and trust through exchanges of favors based on reciprocity.
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