Each of the Following Items Is a Tangible Component of a Brand

question 187

Multiple Choice

Each of the following items is a tangible component of a brand image except:

• A)goods and services sold.
• B)retail outlets where the product is sold.
• C)advertising, promotions, and other forms of communication.
• D)competing businesses.

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Definitions:

Customer Demand

The amount of a product or service that buyers are prepared and can afford to buy at a certain price.

Coordination

The method of coordinating individuals or teams to ensure they collaborate effectively and efficiently.

M-Form Organization

A structure for managing a diversified company by operating separate divisions in distinct markets or industries, each with its own management team.

Customer Demand

The desires and needs of consumers for products and services, which can vary in quantity and over time.