Which of the Following Statements About Image Is False

question 78

Multiple Choice

Which of the following statements about image is false?

• A)Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project.
• B)It is relatively easy to change the image people hold about a given company.
• C)Any negative or bad press can quickly destroy an image that took years to build.
• D)The image being projected must accurately portray the firm and coincide with its goods and services.

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Definitions:

Confirmation Bias

A cognitive bias that involves favoring information that confirms one's preexisting beliefs or hypotheses.

Satisficing

A decision-making strategy that involves choosing an option that meets a minimum level of satisfaction rather than the optimal solution.

Not-invented-here Bias

A mindset or culture within an organization that undervalues or disregards ideas, products, or solutions simply because they originate from external sources.

Ill-Structured Problem

A problem for which the existing and desired states are unclear and the method of getting to the desired state is unknown.