Which of the Following Statements About Image Is False

question 78

Multiple Choice

Which of the following statements about image is false?

• A)Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project.
• B)It is relatively easy to change the image people hold about a given company.
• C)Any negative or bad press can quickly destroy an image that took years to build.
• D)The image being projected must accurately portray the firm and coincide with its goods and services.

---

Definitions:

Weighted-Average Method

An inventory costing method that values inventory and the cost of goods sold based on the average cost of all items available.

Process Costing System

An accounting methodology used for homogenous products, allocating costs across units of production, making it easier to determine per-unit costs.

Processing Department

A division within a manufacturing facility where a specific type of processing or production takes place.

Operations

The day-to-day activities required for the continued functioning of a business, focusing on producing goods or providing services.