Which of the Following Statements About Image Is False

question 78

Multiple Choice

Which of the following statements about image is false?

• A)Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project.
• B)It is relatively easy to change the image people hold about a given company.
• C)Any negative or bad press can quickly destroy an image that took years to build.
• D)The image being projected must accurately portray the firm and coincide with its goods and services.

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Definitions:

Contra Asset

An account on a company's balance sheet that reduces the value of a related asset, such as accumulated depreciation.

Expense Account

An account that records the costs incurred by a business in the process of earning revenue, part of the company's income statement.

Adjusting Entry

A record added in the books at the closing of an accounting cycle to note any unrecorded earnings or expenditures during that time.

Rent Revenue

Income received from leasing out properties or spaces to tenants.