Overt Brand Names

question 122

Multiple Choice

Overt brand names:

• A)reveal what the brand does.
• B)capture the essence of the idea behind the brand.
• C)contain recognizable words or word parts that imply what the brand is about.
• D)do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.

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Definitions:

Reflective Thinking

The process of carefully considering one’s own experiences and behavior in order to learn and improve.

Dewey

John Dewey was an American philosopher, psychologist, and educational reformer whose ideas have been influential in education and social reform.

Induction

A reasoning process that involves drawing general principles from specific observations or instances.

Activated Charcoal

A form of carbon processed to have small, low-volume pores that increase the surface area available for adsorption or chemical reactions, often used to treat poisoning or overdoses.