Alliance or Co-Branding Works Best When

question 115

Multiple Choice

Alliance or co-branding works best when:

• A)the two brands are unrelated.
• B)a well-known brand is attached to a lesser-known brand.
• C)a private label is co-branded with a manufacturer's brand.
• D)it builds the brand equity of both brands.

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Definitions:

Innovation

The introduction of new ideas, products, services, or processes that add value or improve upon existing norms.

Organic Design

A type of organizational design that is flexible, adaptable, and characterized by less formal rules and procedures to encourage innovation and creativity.

Narrow Spans of Control

An organizational structure where managers supervise a small number of subordinates, allowing for closer supervision and communication.

Decentralised Authority

A system of governance in which decision-making powers are distributed away from a central authority to smaller, localized entities.