It Is Important That the Image Being Projected by a Brand's

question 10

Multiple Choice

It is important that the image being projected by a brand's marketing messages:

• A)reinforces the competition's concept of the image.
• B)accurately portray the brand and coincide with the product being offered.
• C)be different than what consumers already believe about the brand.
• D)coincides with what competitors are doing.

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Definitions:

Functionalism

A theory in psychology that focuses on the purpose and adaptive functions of human behavior and mental processes.

Founder

An individual who establishes something, such as a company or organization, often leading it and shaping its vision and direction.

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud, focusing on unconscious processes and childhood experiences.

Unconscious Motives

Drives or desires that an individual is not aware of but that influence behaviors and decisions.