Keeping a Consistent Brand Image While Incorporating New Elements Is

question 42

Multiple Choice

Keeping a consistent brand image while incorporating new elements is an example of:

• A)developing a new image.
• B)image positioning.
• C)rejuvenating an image.
• D)completing an image.

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Definitions:

"Big Man"

A term used in anthropology to describe a leader or highly influential individual in a tribe or community, especially in Melanesian and Polynesian societies.

Authority

Claiming and exercising power as justified by law or custom of tradition.

Legitimacy

The general belief that a rule, institution, or leader has the right to govern or command, often based on law, custom, or consent.

Chiefdoms

Socio-political organizations in which authority is centralized in a single leader who wields economic, political, and ceremonial control, often hereditary.