Nike Creating a Line of Clothing to Go Along with Their

question 13

Multiple Choice

Nike creating a line of clothing to go along with their main products (shoes) is an example of a:

• A)flanker brand.
• B)brand extension.
• C)cooperative brand.
• D)complementary brand.

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Definitions:

Mens Rea

A legal principle referring to the intent or knowledge of wrongdoing that constitutes part of a crime, as opposed to the action itself.

Latin

An Indo-European language of the Italic branch originally spoken by the Latins in Latium and Ancient Rome.

Ad Hominem

A fallacy in argumentation where the argument is directed against a person’s character rather than the position they are maintaining.

Certiorari

A writ by which a higher court reviews the decision of a lower court, often used in the context of the United States Supreme Court.