When Brand Equity Is Measured Using the Value of a Brand

question 138

Multiple Choice

When brand equity is measured using the value of a brand based on input from consumers, such as familiarity, purchase considerations, customer satisfaction, and willingness to seek out the brand, the method is:

• A)financial value.
• B)market value.
• C)revenue premium.
• D)consumer value.

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Definitions:

Cohabitation

The condition of cohabitating and engaging in a sexual partnership without the legal bonds of matrimony.

Triangular Theory

Refers to Sternberg's Triangular Theory of Love, emphasizing that love consists of three components: intimacy, passion, and commitment, each forming a vertex of a triangle.

Motivational Component

Elements or factors that energize, direct, and sustain behavior towards achieving a specific goal or fulfilling a need.

Sternberg's

refers to Sternberg's Triarchic Theory of Intelligence, which posits three main components of intelligence: analytical, creative, and practical.