Using a Standardized Global Brand Offers All of the Following

question 28

Multiple Choice

Using a standardized global brand offers all of the following advantages, except:

• A)lower marketing costs.
• B)meets the need of individual cultures within different countries.
• C)transference of best practices from one country to another.
• D)a higher perceived quality because it is sold in different countries.

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Definitions:

Temper Tantrums

Emotional outbursts, typically seen in children, that are characterized by yelling, crying, and sometimes physical behaviors like kicking or hitting.

Personality Structure

In psychology, refers to the organization and dynamics of characteristic patterns of thoughts, feelings, and behaviors that make up a person's personality.

Pleasure Principle

A concept in psychoanalytic theory that describes the instinctual seeking of pleasure and avoiding of pain to satisfy biological and psychological needs.

Personality Theory

A framework for understanding the thoughts, emotions, and behaviors that make up an individual's personality.