If a Consumer Has Sufficient Information from an Internal Search

question 166

True/False

If a consumer has sufficient information from an internal search, he or she moves on to the next step of the decision-making process, evaluating alternatives, without engaging in an external search for additional information.

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Definitions:

Potential Competitors

Companies not currently in the market but have the capability to enter and become a competitor due to similar resources or capabilities.

Data

Facts and statistics collected together for reference or analysis, which can be qualitative or quantitative.

Sarbanes-Oxley Act

A U.S. federal law enacted in 2002 designed to protect investors from fraudulent financial reporting by corporations, improving the accuracy and reliability of corporate disclosures.

Corporate Disclosures

Information that a company is required to make public, revealing important financial, operational, or governance details to stakeholders.