The Behaviors of Each Member of the Buying Center Are

question 78

True/False

The behaviors of each member of the buying center are influenced by both organizational and individual factors.

---

Definitions:

Reliability

The tendency of a test to produce the same scores again and again each time it is given to the same people.

Validity

The extent to which a concept, conclusion or measurement is well-founded and likely corresponds accurately to the real world.

Unconditional Positive Regard

A concept in client-centered therapy stating that the therapist accepts and supports the client regardless of what the client says or does, fostering a climate of total acceptance.

Reliability

The degree to which an assessment tool produces stable and consistent results.