When the Buying Center Members Find Out That Leasing a Fleet

question 118

Multiple Choice

When the buying center members find out that leasing a fleet from one car rental company holds the advantage of a better repair service contract than other companies provide, they are in which stage of the business-to-business buying process?

• A)Identification of vendor
• B)Establishment of specifications
• C)Vendor selection
• D)Vendor evaluation

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Definitions:

Gold Standard

An economic setup where the worth of paper money or a country's currency is directly connected to the value of gold.

Fixed Exchange Rates

A government or central bank policy to maintain the country’s currency at a constant value relative to another currency or a benchmark.

Floating Exchange Rates

A currency valuation system where the value of a currency is determined by the foreign exchange market based on supply and demand relative to other currencies.

Gold Standard

A monetary system in which the value of currency is directly linked to gold, whereby currencies can be exchanged for a specific amount of gold.