The First Step in the IMC Planning Process Is

question 11

Multiple Choice

The first step in the IMC planning process is:

• A)communications research.
• B)defining the firm's target market.
• C)an analysis of the product positioning.
• D)developing communications objective.

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Definitions:

Fluid Ounce

A unit of volume used primarily in the United States to measure liquids, equivalent to approximately 29.57 milliliters.

Fl Oz

Fl Oz stands for fluid ounce, a unit of volume used to measure liquids, particularly in the United States.

Milli-

A prefix in the metric system denoting a factor of one thousandth (10^-3) of the unit named.

1/1000

Often refers to a dilution factor or concentration, such as in medications, indicating one part per thousand.