A Sociological Approach in Consumer-Oriented Research Involves Direct Observation of Consumers

question 38

True/False

A sociological approach in consumer-oriented research involves direct observation of consumers using goods and services.

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Definitions:

Denial

A defense mechanism where an individual refuses to accept reality or facts, often to avoid discomfort.

Readiness to Buy

The stage at which a potential customer is prepared or inclined to make a purchase, influenced by various factors including awareness, interest, and financial capability.

Closing Stage

The closing stage is the final phase of the sales process where the salesperson secures agreement from the customer to proceed with the purchase.

Body Language

Non-verbal communication through conscious or unconscious gestures and movements, which can convey feelings or intentions.