Using Segmentation by Size, Which Type of Organization Would Most

question 173

Multiple Choice

Using segmentation by size, which type of organization would most likely be contacted by email or outbound telemarketing?

• A)Small business
• B)Medium size business
• C)Large firm
• D)Government entity

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Definitions:

Structural Power

The ability of a group or institution to shape societal structures, norms, and policies through its control over economic resources, political influence, or social relationships.

Bargaining Power

The capacity of one party, such as a labor union or an employer, to influence the terms of an agreement during negotiations.

Union

An organized association of workers formed to protect and further their rights and interests; typically involved in collective bargaining and labor negotiations.

Managers' Primary Obligation

The fundamental responsibility of managers to ensure the survival and success of the organization by making effective decisions.