Successful Ethnic Marketing Requires

question 110

Multiple Choice

Successful ethnic marketing requires:

• A)hiring ethnically-owned marketing and advertising agencies.
• B)translating English speaking ads into Spanish or native language of the ethnic group.
• C)understanding the various ethnic groups and writing marketing communications that speak to their specific values and cultures.
• D)using ethnically-owned media outlets.

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Definitions:

Management's Intent

Refers to the objectives and plans of the organization's management, often used to guide decisions and strategy.

Exchange Rate

The value of one currency for the purpose of conversion to another, determining how much one currency is worth in terms of another.

International Customer

A client or buyer who purchases goods or services from a business located in a different country.

Debt Securities

Financial instruments representing a loan made by an investor to a borrower, typically involving fixed interest payments and repayment of principal at maturity.