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Describe three methods used in consumer-oriented communication analysis research.
Dividends Paid
The portion of a company’s earnings distributed to its shareholders, usually in the form of cash or additional shares.
Financial Leverage
The use of borrowed capital (debt) to increase the potential return of an investment.
Capital Structure
The blend of loans and shareholder capital utilized by a corporation to support its operational activities and development.
Debt
Borrowed money that is expected to be repaid in the future, typically with interest.
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