A Market Segmentation Approach That Focuses on the Benefits of a Product

question 68

Multiple Choice

A market segmentation approach that focuses on the benefits of a product rather than on the type of customers of a product is which form of segmentation?

• A)Demographic
• B)Psychographic
• C)Benefit
• D)Usage

---

Definitions:

REM Sleep

is a phase of sleep characterized by rapid eye movement, low muscle tone, and vivid dreaming, considered crucial for memory consolidation and emotional regulation.

Paradoxical Sleep

Another term for REM (Rapid Eye Movement) sleep, characterized by active brain waves, rapid eye movements, and dreaming, despite the body being in a state of muscle paralysis.

REM Rebound

An increased frequency of rapid-eye-movement (REM) sleep experienced after a period of REM sleep deprivation.

Repression

A defense mechanism where unpleasant thoughts or desires are unconsciously excluded from the conscious mind.