Successful Ethnic Marketing Is More Than Just Using Ethnic Media

question 128

True/False

Successful ethnic marketing is more than just using ethnic media outlets. It requires understanding various ethnic groups and preparing marketing communications that speak to specific cultures and values.

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Definitions:

Validity

The accuracy of a test in measuring what it is intended to measure.

Consistency

The adherence to the same principles, course, or form over time, often considered a hallmark of reliability or stability in contexts or behaviors.

Cognitive Psychology

The branch of psychology that studies mental processes including how people think, perceive, remember, and learn.

Social Psychology

The scientific study of how individuals think, feel, and behave in the context of social interactions and how they are influenced by the actual or implied presence of others.