All of the Following Are Methods of Segmenting Business-To-Business Markets

question 141

Multiple Choice

All of the following are methods of segmenting business-to-business markets except:

• A)product usage.
• B)psychographics.
• C)geographic location.
• D)customer value.

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Definitions:

Products Liability

The area of law in which manufacturers, distributors, suppliers, retailers, and others who make products available to the public are held responsible for the injuries those products cause.

Express Warranty

An explicit guarantee by a seller to a buyer that a product or service meets certain quality and performance standards.

Sample

A small part or quantity intended to show what the whole is like.

Selective Perception

The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.