All of the Following Are Methods of Segmenting Business-To-Business Markets

question 141

Multiple Choice

All of the following are methods of segmenting business-to-business markets except:

• A)product usage.
• B)psychographics.
• C)geographic location.
• D)customer value.

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Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over repeated use.

Validity

The extent to which a test or instrument measures what it is supposed to measure.

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.

Anxious

Feeling worried, uneasy, or nervous about an uncertain outcome or future event.