Geodemographics Can Be Used to Segment Business Markets as Well

question 99

True/False

Geodemographics can be used to segment business markets as well as consumer markets.

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Definitions:

Yuan

The official currency of the People's Republic of China.

Economic Growth

An increase in the production of goods and services in an economy over a period of time, typically measured by GDP.

Current Account

A country's transactions with the rest of the world, covering trade in goods and services, net earnings on investments, and net transfer payments.

Great Recession

A severe global economic downturn that occurred from late 2007 through mid-2009, marked by significant declines in income and employment.