Which Approach to Developing a Marketing Communications Budget Is Often

question 22

Multiple Choice

Which approach to developing a marketing communications budget is often viewed as being the most effective?

• A)Objective and task
• B)Percentage of sales
• C)What we can afford
• D)Payout planning

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Definitions:

Operating Segments

Components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker in deciding how to allocate resources.

Manufacturing Operations

Processes involved in the conversion of raw materials or components into finished goods that meet a company's quality standards and customer expectations.

Operating Segments

Components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker in deciding how to allocate resources and in assessing performance.

Reportable

Pertains to the requirement to disclose or make known certain information to regulatory bodies or in financial statements.