In Allocating Marketing Communications, Communications Only During Specific Times During

question 178

Multiple Choice

In allocating marketing communications, communications only during specific times during the year with periods of no advertising the other times is a ________ schedule.

• A)flighting
• B)continuous
• C)payout
• D)pulsating

Recognize the importance of a positioning statement and its components.

Understand how marketing strategies need to be adapted for international markets.

Comprehend the use of competitive analysis in product positioning.

Grasp the principles of market segmentation and its benefits in targeting specific customer needs.

---

Definitions:

Predetermined Point

A specific goal, target, or condition that is established in advance or before any actions are taken.

Competitive Advantage

A unique attribute or position that allows an organization to outperform its competitors.

Competitors

Entities that offer similar products or services in the same market and compete for the same customer base.

Supply Chain Management

Encompasses the processes and activities involved in producing and delivering a product or service from suppliers to customers, including sourcing, manufacturing, logistics, and customer service.