Service Companies Tend to Spend More on Which Type of Marketing

question 157

Multiple Choice

Service companies tend to spend more on which type of marketing than manufacturers?

• A)Media advertising
• B)Trade promotions
• C)Consumer promotions
• D)Direct marketing

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Definitions:

Reciprocal Determinism

A theory which posits that a person's behavior is influenced by both their own characteristics and the environment, in a mutually influencing relationship.

Operant Conditioning

A form of behavioral conditioning that adjusts the level of a behavior through the addition of positive stimuli or negative consequences.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Reinforcement

In behavioral psychology, an event that strengthens or increases the likelihood of a behavior by providing a consequence an individual finds rewarding.