The First Step in a Purchase Decision in the Hierarchy

question 107

Multiple Choice

The first step in a purchase decision in the hierarchy of effects model is:

• A)awareness.
• B)liking.
• C)preference.
• D)conviction.

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Definitions:

Brazil, Russia, India, China

Collectively known as BRIC, these countries were identified as fast-growing developing economies with significant influence on regional and global affairs.

Long-reaching Effects

Impacts or consequences of an event, decision, or policy that extend over a long period of time or into future generations.

Long-lasting Effects

Describes outcomes or consequences that persist over an extended period of time, often beyond the expected or typical duration.

G20

An international forum for governments from 20 major economies to discuss policy issues related to international financial stability.