The Hierarchy of Effects Model Suggests a Sequential Set of Steps

question 76

True/False

The hierarchy of effects model suggests a sequential set of steps that leads to a purchase.

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Definitions:

Frustration-Regression Principle

A concept suggesting that when a higher-level need is frustrated, individuals may regress to lower-level needs that are easier to satisfy.

Reactivated Need

A previously satisfied need that becomes active again due to changes in circumstances or environment.

Esteem Needs

Esteem needs are a human's desire for respect, self-esteem, and recognition from others, as posited in Maslow's hierarchy of needs.

Promotion

The act of raising someone to a higher position or rank, often accompanied by increased responsibilities and benefits.