Conviction Follows Liking and Preference in the Hierarchy of Effects

question 67

True/False

Conviction follows liking and preference in the hierarchy of effects model.

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Definitions:

Selling Situation

A context or environment in which a sales transaction takes place, affecting the strategies and approaches used by salespeople.

Without Uttering

The act of conveying a message or expressing oneself without the use of spoken words.

Adaptive Selling

Salespersons’ ability to adjust and modify their behaviors to better align with their customers’ needs.

Modify

To make changes or alterations to something, often to improve it or to adapt it to different conditions.