Based on the Hierarchy of Effects Model, Cognitive-Oriented Advertisements Are

question 202

True/False

Based on the hierarchy of effects model, cognitive-oriented advertisements are superior in developing liking, preference, and conviction for a product.

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Definitions:

Denial

Not acknowledging unconscious content.

Unconscious Content

Elements within the mind that a person is not directly aware of but that influence emotions and behavior.

Acknowledging

The act of recognizing or admitting the existence or truth of something.

Toilet Trained

The process by which a young child learns to use the toilet for urination and defecation.