In a Creative Brief, the Message Theme Is The

question 132

Multiple Choice

In a creative brief, the message theme is the:

• A)rationale behind a unique selling point.
• B)benefit or promise the advertiser wants to convey.
• C)written or verbal component of the ad.
• D)information provided in the ad to support the key idea.

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Definitions:

Evolutionary Perspective

A theoretical approach in psychology and other disciplines that examines human thoughts, feelings, and behaviors through the lens of natural selection and adaptiveness.

Inherited Traits

Characteristics and attributes that are passed from parents to offspring through genes.

Learned Habits

Learned habits are behaviors or routines that are acquired through repetition and practice.

Behavioral Perspective

An approach in psychology focusing on observable behaviors, emphasizing the role of learning and the environment in shaping behavior.