In a Means-End Chain for Milk, the Calcium Content of Milk

question 209

Multiple Choice

In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The display of wisdom and a comfortable life component of the means-end chain is the:

• A)product attribute.
• B)consumer benefit.
• C)attitude formation.
• D)personal value.

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Definitions:

Feasibility

The measure of how viable or possible it is to achieve a proposed project or plan, often assessed in terms of cost, time, resources, and technology.

Value Proposition

The unique value a product or service offers to customers, distinguishing it from competitors.

Revenue Streams

Different sources or methods through which a business generates income from its activities or assets.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage.