In Recent Years, More Business-To-Business Advertisements Have Incorporated

question 178

Multiple Choice

In recent years, more business-to-business advertisements have incorporated:

• A)stronger verbal elements to persuade business buyers.
• B)stronger visual elements to heighten the emotional aspect of making a purchase.
• C)attractive models.
• D)more rational appeals to create stronger affinities for particular brands.

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Definitions:

Marketing Mix Plans

Strategies that involve the adjustment and optimization of product, price, place, and promotion to effectively engage with a target market.

BCG Matrix

A strategic planning tool that uses two variables, market growth rate and market share, to evaluate a company's product portfolio.

SWOT Analysis

A strategic planning tool that stands for strengths, weaknesses, opportunities, and threats, used to identify and analyze the internal and external factors that can impact a project or business venture.

Competitive Advantages

The conditions or attributes that allow a company to produce goods or services better or more cheaply than its rivals, leading to a market advantage.