In a Means-End Chain, the Message Should Be the Means

question 103

True/False

In a means-end chain, the message should be the means that leads the consumer to a desire or preference for a brand.

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Definitions:

Ethical Decision-making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles.

Professional Goals

Professional goals are objectives that an individual sets to guide their career progress, including short-term and long-term ambitions related to their professions, such as acquiring new skills or achieving certain positions.

Ethical Issue

An issue or circumstance necessitating the choice between options by an individual or institution, which must be judged as ethical (right) or unethical (wrong).

Stakeholders

Individuals or groups affected by or having an interest in the operations and decisions of a business or project.