Name the Components of the Hierarchy of Effects Model and Explain

question 14

Essay

Name the components of the hierarchy of effects model and explain why it is an important theory in advertising.

---

Definitions:

Recommendation Letters

Written endorsements of an individual's character, abilities, and potential, usually for purposes of employment or admission.

Company's Policy

Guidelines and rules established by a company to govern its operations, employee behavior, and business dealings.

Legal Complications

Refers to potential legal challenges or issues that may arise during the course of a business operation, transaction, or in personal situations.

News Release

A written statement issued to the media to announce something of interest, such as a new product, event, or piece of information.